SEO Blog
2011.12.07

SEO対策ペナルティチェック

Bookmark and Share

よくSEO対策をする上で「ペナルティに気を付けろ」、「ペナルティを受けた」という言葉をお聞きしたことがあると思います。

確かにペナルティを受けると順位に影響が大きく出てしまう可能性があります。

ただどのような施策がペナルティになるのか、そもそもペナルティって何という曖昧な方も少なからずいらっしゃると思います。今回はペナルティについてお話をさせて頂きたいと思います。

null

▼1.ペナルティとは何??

まずペナルティとは何なのか?それは「検索エンジンのルールから外れてしまったとき与えられる処置の事」をいいます。

処置の例として、順位を大幅に下げられたり、最悪インデックスから削除されたりという処置がなされます·····

ペナルティを受ける要因としては内部要素が大きく関わっており、内部要素がマイナス評価を受けて順位が下がったりしている場合があります。

そんな時、該当箇所を修正することで順位が回復することがあります。今回はその項目とチェック方法をお伝えして、少しでもお役に立てればと思います。

null

▼2.ペナルティを受ける要因例

・「隠しテキスト、隠しリンク」

背景と同色のテキスト(昔使われていた技法)で白い背景に白い文字を記載するなど、ユーザーには見えない形でテキストを追加する行為。

次にホームページの見栄えを細かく指定することができるスタイルシート(CSS)を使って、画面の外などにテキストを隠す方法。

また最近は使われてはいないのですが、1つの画像を細かく切り分け、それらすべてにリンクやALTを隠す方法。

・「重複系」

重複系に関しましてはよく見受けられます。例えばタイトルやメタタグの重複、他のサイトからテキストを引っ張ってきてる、内容が同じようなサイトが複数ある(ミラーサイト)同一ドメイン内で、内容がほとんど変わらないページがあるなどです。

前回のCMSの記事でも取り上げましたが、自分でも気づかないうちに内容が重複してしまう可能性があります。

・「キーワードの詰込系」

※これにつきましては前回の「SEO対策におけるテキストの重要性」で一度取り上げた内容と同じものがあります。

この事例につきましてはSEO対策で重要なためもう1度記述をさせて頂きます。まずは1つのALTに目標キーワードを複数回含める行為です。

ALTはその画像の内容を一言で表現する言葉にすること。(キーワードは極力入れないようにすること)。同じようにフッター部分など狭い範囲へのキーワードを無理やり詰込んだりしたりする行為です。

次に3大エリア(タイトルタグ、メタディスクリプション、h1)に目標キーワードを近接したリ、過剰に入れる行為です。例:<title>FXのFXによるFXのためのFXサイト</title> など

null

▼3.まとめ

今回のペナルティについての記述は簡易的なものとなります。実際にペナルティがどこまで実行され順位に反映されるかはこれから先も変化していくものであり、これが絶対的なものではありません。ただ過度なSEO対策を行う(キーワードの詰め込み)や、コンテンツの重複などマイナスな施策があれば早急の対処をおススメ致します。

タグ: ,


コメント / トラックバック19,997件

  1. supreme shirt より:

    I am glad for commenting to let you be aware of of the fabulous discovery my wife’s princess obtained visiting the blog. She even learned too many details, which include how it is like to have a marvelous teaching mood to let folks easily completely grasp several extremely tough subject areas. You actually exceeded visitors’ expectations. I appreciate you for providing these insightful, trustworthy, edifying and as well as cool thoughts on that topic to Lizeth.

  2. curry 7 より:

    I wish to express thanks to the writer for bailing me out of this particular dilemma. After looking out through the online world and getting methods that were not pleasant, I believed my life was gone. Living devoid of the solutions to the problems you’ve resolved by way of your good short post is a serious case, and the ones that could have badly affected my entire career if I hadn’t noticed your web blog. The training and kindness in touching a lot of stuff was very useful. I am not sure what I would have done if I hadn’t encountered such a point like this. I’m able to at this point look ahead to my future. Thanks for your time so much for this impressive and amazing help. I will not hesitate to suggest the blog to anyone who desires tips about this matter.

  3. curry 7 shoes より:

    I’m just writing to make you understand what a awesome encounter our girl obtained reading the blog. She picked up some details, with the inclusion of how it is like to possess an amazing teaching character to let certain people without difficulty fully understand chosen very confusing topics. You truly did more than visitors’ expected results. Thanks for providing such necessary, dependable, edifying as well as cool guidance on your topic to Ethel.

  4. jordan retro より:

    Thanks a lot for giving everyone a very special chance to read critical reviews from here. It is usually very kind plus packed with a lot of fun for me personally and my office colleagues to visit your blog particularly thrice a week to learn the new secrets you will have. Not to mention, I am always happy with all the attractive principles you serve. Some 4 areas on this page are essentially the simplest we’ve had.

  5. pg 1 より:

    I must show appreciation to you for bailing me out of this type of matter. As a result of looking out through the the web and meeting concepts which are not powerful, I was thinking my entire life was over. Living minus the strategies to the difficulties you have sorted out all through the website is a serious case, as well as the ones which may have in a negative way damaged my entire career if I hadn’t encountered your blog post. Your primary mastery and kindness in handling all the things was helpful. I am not sure what I would have done if I hadn’t discovered such a point like this. It’s possible to at this time look forward to my future. Thank you very much for this skilled and result oriented guide. I won’t think twice to suggest the blog to anybody who needs and wants counselling on this issue.

  6. Thank you a lot for giving everyone an extremely special opportunity to check tips from here. It can be very amazing and also full of a lot of fun for me and my office acquaintances to visit your blog minimum 3 times a week to learn the new guides you will have. Of course, we’re certainly pleased with your surprising suggestions served by you. Certain 3 tips on this page are without a doubt the most beneficial I have had.

  7. ambubsbzi より:

    side effects of tadalafil cialis cost

  8. WOW just what I was searching for. Came here by searching for idiot’s

  9. wataWitydkgm より:

    prescription tadalafil online tadalafil cialis

  10. sex dejtingsajt より:

    It’s actually a cool and helpful piece of info. I’m
    satisfied that you shared this helpful information with us.
    Please keep us up to date like this. Thank you for sharing.

  11. duzy-rozmiar.pl より:

    Good way of describing, and fastidious post to obtain information regarding my presentation subject, which i am
    going to present in university.

  12. tadalafil より:

    tadalafil cost walmart tadalafil without a doctor prescription

  13. Thanks for your entire work on this web page. Betty takes pleasure in carrying out investigations and it’s obvious why. Almost all notice all relating to the dynamic manner you produce invaluable guidelines via your web site and in addition strongly encourage contribution from other people on this content plus our favorite child is without question understanding a lot of things. Take advantage of the remaining portion of the new year. You are always conducting a useful job.

  14. moncler outlet より:

    I intended to put you the little bit of word to finally thank you so much yet again for all the pleasing secrets you have featured on this website. It is so shockingly open-handed with people like you to allow publicly exactly what a number of people could have made available for an ebook to end up making some profit for their own end, precisely given that you could possibly have tried it if you considered necessary. These creative ideas also served like the fantastic way to understand that most people have the same desire similar to mine to understand more related to this problem. I’m sure there are several more pleasant occasions in the future for individuals that scan through your blog.

  15. moncler より:

    I and also my friends appeared to be checking out the good items located on your site while instantly developed a terrible suspicion I had not thanked the website owner for those tips. My men ended up warmed to read through them and have without a doubt been loving those things. Appreciation for being very helpful as well as for deciding on some very good themes most people are really eager to be aware of. My personal sincere apologies for not saying thanks to you earlier.

  16. nike off white より:

    I as well as my friends appeared to be checking out the excellent tips and tricks on the website and then immediately got an awful feeling I had not expressed respect to the site owner for those secrets. Most of the ladies are already for that reason stimulated to learn them and now have in reality been using those things. Appreciate your indeed being considerably thoughtful and then for making a choice on such really good topics most people are really wanting to be informed on. My personal sincere apologies for not expressing appreciation to you earlier.

  17. hermes birkin より:

    I precisely desired to thank you so much all over again. I do not know the things that I would have undertaken in the absence of those thoughts discussed by you regarding that industry. This has been an absolute frightening matter in my view, however , taking a look at a expert approach you processed that made me to leap for contentment. Extremely happy for your help and then hope that you know what an amazing job your are accomplishing teaching the rest through your blog. More than likely you have never met all of us.

  18. yeezy shoes より:

    I enjoy you because of your whole efforts on this blog. My daughter really likes getting into investigations and it’s obvious why. Most of us know all about the compelling means you give helpful techniques via the website and in addition strongly encourage participation from other individuals on the concept and our own child is now learning a lot of things. Take advantage of the remaining portion of the year. You are always conducting a really good job.

  19. yeezy boost 350 より:

    I must get across my appreciation for your kind-heartedness in support of women who have the need for help on this concept. Your very own dedication to getting the solution along appears to be particularly good and has encouraged ladies like me to attain their objectives. Your insightful recommendations signifies a great deal a person like me and far more to my colleagues. Many thanks; from everyone of us.

  20. I am also writing to let you be aware of what a great encounter my child had studying your webblog. She came to understand a lot of issues, not to mention how it is like to have a very effective helping spirit to make men and women effortlessly know just exactly specified hard to do topics. You really exceeded readers’ expectations. Many thanks for offering the informative, dependable, revealing and as well as cool tips on this topic to Janet.

  21. vpn free windows
    tunnelbear free vpn
    windows vpn app free

  22. azithromycintok より:

    I requested suitable generic zithromax azithromycin etching on a stethoscope I purchased. It was excellently done. In these times my peers wanna have it done for their days purchases.

  23. Algkks より:

    tizanidine buy online – cheap colchicine 0.5mg colchicine ca

  24. Hello there! This is kind of off topic but I need some guidance from an established blog.
    Is it tough to set up your own blog? I’m
    not very techincal but I can figure things out pretty quick.
    I’m thinking about making my own but I’m not sure
    where to begin. Do you have any tips or suggestions? Thank you

  25. tadalafil online with out prescription cialis cost

  26. RafaelBon より:

    buy viagra without a prescription supreme suppliers mumbai

  27. cheap generic cialis for sale lowest price cialis

コメントをどうぞ

タグクラウド

Google SEO SNS WordPress ニュース 事例 豆知識