SEO Blog
2013.02.08

パンダ対策! 簡単裏ワザでスカルプチュアリング

Bookmark and Share

goodroom

2011年2月24日に導入されたパンダ・アップデートから約2年。


今なお月一回の定期的な更新によって、順位が大きく変動するサイトも多く、

厄介なのは一度パンダの爪に引っかかって順位が下降した場合、

そのサイトに関してのインデックスデータが反映されるまで

順位が上がる可能性が低い、ということです。




到底「生誕2周年!」と祝う気にもなれないGoogle産パンダですが、基本的な対策は重複、

もしくは低コンテンツとなってしまったページを評価させない事。

最善の方法は各サブページまでユニークテキストを張り巡らすことですが、

時間も手間も、そして創意工夫もかかってしまいます。


そんなときの応急処置がrobots.txtとnoindex化です。

重複コンテンツの対処方法の記事でもお伝えしましたが、

サイト内での重複コンテンツや低コンテンツと思われるページに対し、

noindexを行う事で、順位の回復を望むことができます。


しかし、ポータルなどページの多いサイトで、こういったスカルプチュアリングを行う場合、

一つ一つにnoindexタグを入れていくだけで工数がかかってしまうのが悩みの種。

また、システム上ヘッダーテンプレートを変更することができない場合など、

一つにnoindexタグを入れると全てのページがnoindex化してしまう!なんてことも。



そこで「裏ワザ」です。

robots.txtによるNoindex化!?

一般的に、robots.txtのコマンドはDisallowのみが知られています。


Disallowを用いた下層ページのスカルプチュアリングでは、

リンクジュースの観点からするとあまりよろしくありません。



イメージとしては、クローラによるリンクの通り道を

切ってしまう事になり(クローラの仕様上、正確には異なります)

クローラビリティ不全となります。


実は、Googlebotはrobots.txt内のNoindexコマンドをサポートしています。

例えば重複ページが一つのフォルダに全て格納していた場合、robots.txtによる

noindexコマンドで一括noindex化が可能となります。



ページが多ければ多い程、一気に工数カット!

コンテンツ強化とAllowコマンド

併せて覚えておきたいのが、Allowコマンド。


理想である一つ一つのページに地道にコンテンツを追加していくことで、

ユーザーエクスペリエンスを高め回遊率を高める事が、コンバージョンへの一歩でしょうし、

正しいSEOでしょう。

そこで「フォルダ全体をnoindexかけたけれども、その中の更新したページは評価してほしい!」

という場合は、Noindex:でフォルダを指定した後に、

Allow:でページを指定することでインデックスしてもらうことができます。




ぜひ合わせて使い、ベストパフォーマンスを狙いましょう。


WordPressを使用する場合、AllinOneSEOPackをインストールすることで

個別のページにnoindexやcanonicalを設定することができますのでこちらもご参考に。

(おまけ)nofollowについて

一昔前、無駄なページにリンクジュースを渡さないよう、

企業概要などへの内部リンクに

nofollowタグを付記するスカルプチュアリングが流行したことがあります。




しかし、現在ではnofollowの仕様が変わり、

そのページに渡さなかったリンクジュースが他ページに渡される、

という訳ではなく、リンクジュースが焼失するとして処理しているようです。




nofollowを使用したスカルプチュアリングは前時代的、と頭の隅にでも。

タグ: ,


コメント / トラックバック75,074件

  1. Ofelia より:

    Right Now I’m watching the show @AEIntervention1 on Viceland.

    And I gotta say, nothing enrages me more then when someone refers 2 a child
    being raped as molestation.

    Molestation is touching. An adult having sex with <10 year old boy or girl that is rape. Period.

  2. 솔 카지노 より:

    We’re a group of volunteers and opening a new scheme in our community.
    Your site offered us with valuable info to work on. You’ve done
    an impressive job and our entire community will be thankful
    to you.

  3. chatterbatecam より:

    Note the terms 4chan invented, now so popular among grade schoolers everywhere: “fail” and “win”,
    “alpha” males and “beta cucks”. For example, researchers don’t yet know whether the size of the reduced sex
    chromosome corresponds to the difference in life span between males and females.
    ‘For Meredith, self quarantining is a way of life.
    Erik’s old friends, the Paparazzi, who also sometimes squeezed their way into the makeup room at
    the movie studios were here to intrude. Folks who subscribe
    to the Nest Aware service can also create a facial recognition database of friends and family members to receive custom person alerts when the camera sees “Chris,” “Ashlee” or anyone else they add.
    Ring doesn’t currently offer facial recognition in its cameras.

    However, the Amazon company filed two patents related
    to facial recognition in 2018, specifically an ability to identify “suspicious”
    people through law enforcement databases. When it was damaged or destroyed in cats and monkeys, they started behaving in a startlingly similar fashion to people
    with schizophrenia: their emotions were dulled, they lost their ability
    to experience pleasure (a phenomenon known as anhedonia), and they generally seemed
    to be removed from reality. Characteristics that won’t engage people are self indulgence
    and low confidence.

  4. JoeDum より:

    [url=https://viagracialispills.com/]viagra online canada[/url] [url=https://cialisfp.com/]tadalafil online price[/url] [url=https://cialice.com/]cialis 5mg sale[/url] [url=https://brandhydroxychloroquine.com/]best price for plaquenil[/url] [url=https://oppcialis.com/]5mg cialis daily use[/url] [url=https://viagraxcialis.com/]canadian viagra cheap[/url]

  5. Darrell より:

    Ok, you made a drawing of 10-12 year old girl that is “porn” or meant for to masterbait to.
    You said “iT’s A dRaWiNg” as a excuse and made a dumbass point.
    Since we using bios to prove a point, your bio is “Normie free zone”.
    You stuck in 2016????

  6. JimDum より:

    [url=https://lasixwpill.com/]lasix sale[/url] [url=https://viagraipak.com/]where to buy viagra in mexico[/url]

  7. AlboRUS より:

    GO!!!
    This phrase was said by the first cosmonaut on Earth – Yuri Gagarin. (Yuri Gagarin)
    He was the first astronaut on Earth. He was Russian! …
    Now Russia is becoming a strong country, gas pipelines, a vaccine against COVID-19, an army.
    Is this very reminiscent of the communist Soviet Union?
    How do you think?
    Now we have total control in our country. I am interested in the opinion of foreigners.

    … Альбонумизматико – альбомы для монет

    ПОЕХАЛИ!! a

  8. horny boobs tits pussy porn amateurporn nsfw cumslut
    blowjob sex slut ass nude naked nudes …

  9. buy viagra from boots online
    cost of albuterol tablets
    cheapest tadalafil india Dup Car

  10. What’s up every one, here every person is sharing these kinds of knowledge,
    thus it’s pleasant to read this blog, and I used to visit
    this blog everyday.

  11. 솔 카지노 より:

    This is a good tip especially to those new to the blogosphere.
    Brief but very precise information… Thank you for
    sharing this one. A must read article!

  12. Asking questions are in fact good thing if you are not understanding something entirely, except this paragraph provides nice understanding yet.

  13. [url=https://loansset.com/]payday loan no faxing[/url] [url=https://dualoans.com/]direct payday lenders[/url]

  14. Online shopping of sex accessories is the complete private medium
    of getting these toys, man and woman who hesitates in purchasing it
    directly from the shop online option would be best for those.

    Many have realised that casual sex is a great option allowing them to spend time on their career and still be sexually fulfilled For some adventurous types they taking it even further
    and joining swingers clubs! The virus is actually
    transmitted though exchanging blood, vaginal fluids, semen and
    even breast milk from an infected person. That’s because unearthing homemade
    sex toys in your environment-and how you want to use
    them-lets you share some of your deeper fantasies, work together and even surprise
    each other with innovative ideas that you haven’t tried before.
    These toys designed in a variety of shapes that exceed
    the pleasure of sex and in UK and US single living people use it as their companion. The use of sex furniture will not only spice up your
    sex life but also help you relax and bond with your partner.
    Together they can also use it because these toys are safe and
    secure way of fun or entertainment which exactly resembles your need.

  15. audinny より:

    cialis viagra cheap cialis costco price novopharma cialis

  16. Element Vape より:

    Thanks in favor of sharing such a good thinking, paragraph is good, thats why i have read it entirely

  17. I’m curious to find out what blog platform you happen to be using?

    I’m having some small security problems with my latest site and I would like to find something more safeguarded.
    Do you have any recommendations?

  18. Thanks , I have just been looking for information approximately
    this topic for ages and yours is the best I’ve found out till now.
    However, what about the conclusion? Are you positive concerning the source?

  19. Для Вашей безопасности мы создали этот интернет-портал на котором Вы стабильно сможете иметь доступ к магазину торговой платформы http hydraruzxpnew4af onion market . Найти ссылку на hydra onion и неопасно осуществить приобретение возможно на просторах этого блога. В глобальной сети веб очень часто нарваться на фишинг и просрать личные средства.

  20. Sexy Naked Ass より:

    But it seemed to me this man wanted me to step into his life and 1) supply nurturing to all of the children, all of whom had experienced neglect and the oldest of which were acting out with drugs – and consistently praise him for
    his many wonderful efforts, but not hold him accountable
    for any failings 2) maintain the household – while our commitment was trusted and he proposed marriage early on, he then said
    we had to live together first. I also want to comment that the
    so-called “Sanctity” of marriage has not been kept in this
    country for quite some time. You may need to let go for the time being
    of what your standards for a clean house are.
    We need to have the Holy Spirit in us and that is the only we can keep this command
    properly. It is like a glue that can keep you feeling close when there is a lot
    of angst in the air.

  21. Для Вашей защищенности наша команда опубликовали этот блог на котором Вы постоянно сможете иметь доступ к магазину торговой площадки hydraruzxpnew4af . Найти ссылку на hydra onion и беспалевно совершить покупку можно на страницах этого сайта. В глобальной сети веб нередко встретить фишинг и потерять деньги.

  22. wadeap2 より:

    Girls of Desire: All babes in one place, crazy, art
    http://loisgriffinporn.relayblog.com/?reagan

    asian blowjob porn pics nude high school dance team porn homegrown porn pictures gay sex porn sites fake cheryl twedy porn

  23. best cam porn より:

    CoinNess: Tin tức blockchain nhanh nhất; Theo dõi sự

    Cài đặt + Chia sẻ tin tức + Mời = 3000CNNS, ít nhất
    18$!

    CNNS đã được niêm yết trên Huobi, Binancg>Dg>,
    Gate và nhiều sàn giao dịch nổi tiếng

  24. JackDum より:

    [url=https://buycialisviagra.com/]best cialis coupon[/url] [url=https://cialisppo.com/]cialis 5 mg tablet price[/url] [url=https://ivermectindrugstore.com/]stromectol medicine[/url] [url=https://pharmacymain.com/]online pet pharmacy[/url]

  25. TiffanyHof より:

    cialis ingredients generic cialis cialis review

  26. Payday loans より:

    Your style is so unique compared to other folks I’ve read stuff
    from. Many thanks for posting when you’ve got the opportunity,
    Guess I’ll just book mark this blog.

  27. First, you create a profile (it takes less than five
    minutes), then you use the search tools to find profiles (tens of
    thousands of active users are online), and, finally, you send
    a message to the more desirable ladies in your area (or across the country).
    According to Urban Dictionary, hooking up means
    “getting some type of action.” Typically, it refers to some type
    of casual sexual activity between two or more people. Hooking up is a pretty vague term that can mean a lot of different things depending on the context.
    What Does Hooking Up Mean? Traditionally speaking, Match brands itself as a dating site and app for relationship-seeking singles,
    but that doesn’t mean it can’t lead to one-night stands and hookups as well.
    This dating app touts itself as the “best dating platform for conversations”
    because its members send over 1 billion messages a month collectively.
    The dating platform welcomes single men and gay couples seeking romance in the gay dating
    scene.

  28. We were video chatting w sash & Brantley,
    and Brantley got all up in the camera and said “PIPER HI” I’m melting.
    I can’t wait for them to see each other tomorro>

  29. You may think your wife can’t or does not want to handle the money.
    How do you think Bob is likely to react? It is generally accepted
    that one has the right to kill a pursuer who knowingly and intentionally intends to take one’s life.

    But no matter what she does, you comply, you obey and you
    take it like a man. You either like your same sex or the opposite one or both
    or none, but who ever cares enough about the none’s?
    The answer then is to switch all different
    cultures into one standard culture to create
    a monoculture. If he chooses to continue lying, then tell him you
    will have to end the relationship for good. It is a real taste of submission knowing
    she can and does spend the money as she sees fit without any input or questions from
    me while I have to subsist on a small allowance that she allows me.

  30. discuss より:

    Thanks a lot for sharing this with all people you actually realize
    what you’re speaking approximately! Bookmarked. Please additionally
    discuss with my web site =). We may have a link trade contract
    between us

  31. big girl pussy より:

    “This is something that seems to have stimulated interest,” said Scott Cohen, deputy director of research of the School of Hospitality and Tourism Management
    at the University of Surrey, who led the study. “This is something that seems to have stimulated interest,” said School of Hospitality and Tourism Management of the University of Surrey deputy director and study
    lead Scott Cohen. Researchers from the Universities of Surrey and Oxford
    examined their effect on urban tourism and nightlife.
    Researchers theorized that “connected and autonomous vehicles” have the potential to disrupt
    all industries tied to transport, sex and tourism.
    The academics pored over about 150 studies on the future of cars and tried to imagine
    the technology’s impact on tourism in marquee cities: How could AVs change the way newcomers move
    and sightsee and revel? Once a registrant no longer lives, works, or studies in Delaware, the offender is no longer required to update their Delaware
    registry, unless he/she returns to the state.

  32. Do you mind if I quote a few of your posts as long as I provide
    credit and sources back to your site? My website is in the very same area of interest as
    yours and my visitors would truly benefit from a lot of the information you present here.
    Please let me know if this ok with you. Thank you!

  33. Wonderful goods from you, man. I’ve understand your stuff previous to and you are just
    too fantastic. I actually like what you have acquired
    here, really like what you’re stating and the
    way in which you say it. You make it entertaining and you still take
    care of to keep it wise. I cant wait to read far more from you.
    This is really a great website.

  34. Generally I do not read post on blogs, however I would like to say
    that this write-up very forced me to take a look
    at and do it! Your writing style has been amazed me.
    Thank you, very nice article.

  35. I savour, cause I discovered just what I used to be having a
    look for. You’ve ended my four day long hunt!

    God Bless you man. Have a nice day. Bye

  36. Attractive portion of content. I simply stumbled upon your site and in accession capital
    to say that I acquire actually enjoyed account your blog posts.

    Any way I will be subscribing for your feeds or even I achievement you get admission to consistently
    fast.

  37. ban ca bingo より:

    I have been exploring for a little bit for any high-quality articles
    or weblog posts in this kind of house . Exploring
    in Yahoo I eventually stumbled upon this web site. Studying this info So i am satisfied
    to convey that I have an incredibly just right uncanny feeling I discovered exactly what I needed.
    I such a lot undoubtedly will make certain to do not put out of your mind this site and give it a glance on a constant basis.

  38. Raymondjinee より:

    channel news asia

    channelnewsasiachannelnewsasia

  39. hd porn stream より:

    The argument ran something like literacy encouraging left brain, and therefore masculine, dominance, whereas the visual
    stimulates the right brain (feminine). I am REALLY in love with a celebrity –
    which I don’t wish to say the name right now (will be back on this).
    I really wish Alan Rickman would fall in love with me, because I’m seriously in love with him.
    I wish ,God could hear my prayer andi just get to know
    him and meet him one day in person. They fall in love with the character, not the real person. But, student in class keep fooling around,
    talking a lot, and staff don’t really do nothing about it, only thing he/she says “Oh, score going down” like hundred time without kicking the person out.

    I wrote somewhere that I think they just get more of a kick
    out of the thought that it could be real and not just
    a fantasy.

  40. mlp sex より:

    Success rates of IVF will vary depending on a number of factors,
    including age. Once age passes 25 years it becomes little bit difficult to
    get pregnant quickly. About 17% of the people diagnosed with HIV/AIDS in the US are 13
    to 24 years old. The percentage of women having caesareans rather than spontaneous, vaginal deliveries,
    has grown in recent years. In some cases,
    estrogen cum progesterone hormones is taken together as a treatment for low
    libido in women. Psychological causes of low libido are more
    difficult to be determined than physical one. If sex on your period for you doesn’t
    include cunnilingus then there are plenty of other
    ways to stimulate you. If inserted high enough, it can stop the flow of blood
    during sex and should also be undetectable to your partner.
    Whatever the kind of issue that you or your partner may have, I want you to know that it is not the end of your
    chances of getting pregnant. You can be avoiding stress if you and your partner can be going out for long walks, staying together and trying to be
    happy. Usually, men and women are not happy with the idea
    of having sex during menstruation because of the mess that it can cause.

  41. 우리카지노 より:

    I used to be suggested this website by way of my cousin. I’m no longer certain whether
    this post is written through him as nobody else realize
    such distinct about my problem. You’re incredible!
    Thank you!

  42. May より:

    Yea break up with your girlfriend coz am bored freeonlineporn pornotube Männertag

コメントをどうぞ