SEO Blog
2011.07.07

SEO対策しているページ以外が上昇する現象

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SEO対策しているページ以外が上昇する現象

しばしば、GoogleではSEO対策をしているページ以外が上昇するといった現象が見られるようになりました。
もしくは、すでに経験されている方も多いかと思います。

今回は目的のページ以外が上昇した時の対処方法をいくつか紹介させて頂きます。


解消法 その1.内部リンク

下層からのリンクがSEO対策ページではなく、上昇してしまったページに多く向けられていないでしょうか?

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Googleは外部リンクだけではなく、内部リンクも重視します。内部リンクの見直しが必要になります。

上昇してしまったページから元々のSEO対策ページへアンカーテキストでリンクするのも有効な手段である

と考えられます。

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解消法 その2.インデックスから削除

上昇した対策していないページを検索結果から削除する方法になります。

a) Webマスターツール
Webマスターツールの削除機能を利用し、インデックスから削除します。

b) noindexタグ
noindexタグを設置し、上昇してしまったページをインデックスから削除します。

a)、b)ともに上昇したサイトを検索結果から削除することにより、対策ページが

再度上昇するという考えに基づいております。

解消法 その3.リダイレクト、正規化

a) 301リダイレクト

301リダイレクトを用いてSEO対策しているページへリダイレクトします。

※リダイレクト元のページが見れなくなりますので注意が必要です。

b) 正規化タグ(rel=”canonical)

上昇してしまったサイトにSEO対策したページに向けた正規化タグを設置します。

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・弊社が推奨する対策方法

いくつか対策する方法をご紹介しましたが、弊社の推奨する方法としましては、3-b)正規化タグの設置となります。ただし、正規化タグは必ずしも正規化タグに従わない場合がありますので、内部リンクの調整も併用するとよいでしょう。


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