SEO Blog
2011.09.15

魅力的なサイトの構築について~SEOにも効果抜群??~

Bookmark and Share
デザイン
昨今、既存のページに対して内部・外部に対してSEOをかける手法がSEO施策におけるトレンドであると思います。
ただ、実際にそれだけで順位が上昇するかというと、
そうとも言えない現状があると思います。

今回は、新たにIA(情報設計)という考え方から今後のSEOについて考えてみたいと思います。

null

【概要】~ Information Architecture ~

IAとは・・・インフォメーションアーキテクチャー

サイトを構築するにあたって、ユーザの目的や要望を明確に
した上で、サイトを設計をしましょうといった思想になります。

ユーザビリティが良いサイト等、よく耳にしますよね?

具体的に言うと、”コンテンツ(ディレクトリ)構成”や”最適なボタン配置”等の最適化を意味します。
ユーザビリティを重視する為に、大きく分けると下記のようにストーリーをイメージする事が必要です。

① ターゲット決定

② ターゲットの目的

③ その為のデザイン構成・ワイヤーフレームの作成

※②に関しては、ペルソナ設計、シナリオ設計も勉強する必要があります。

null

SEO上何が有用なのか】~ Validity ~

現状、googleはコンテンツ重視である。

この考え方が主流かと思います。
じゃあコンテンツ重視って何??と申しますと、

それは、ユーザにとって

1.見たいコンテンツがある。

2.簡単な操作。

3.デザイン面。

上記③点に尽きると思います。

こちらを実現するために、最も有用なのがIA設計であり、新規にサイトを作りなおす、
もしくはIA設計を元にコンサルティングをしていくということだと思います。

要は、ユーザ目線にたってサイトを見直そうよという考え方ですので
現状のSEO施策へのアプローチの一環としても、かなり注目していいと思います。

null

【まとめ】~ Conclusion ~

現在のトレンドとして、内部寄りになっていくのは間違いないのではと
思いますし、SEOも当面は生き続けると思います。

その他、ドメイン年齢等の外部要因も無視はできないことではあるとは
思いますが、将来的にはIA設計を元にしたサイトブランディングを元にした
SEO効果にも波及していくのではと考えています。

私も実際、SEOでの上昇の為に新規サイトから作り直そうよ。
といった案件に携わっております。

これからの効果・コンサルティングも含めて引続き検証していきたいと思います。

null

【番外編】~ 魅力的なタイトルについて ~

ユーザビリティという観点からの補足です。
タイトルは、SEOにとってもユーザーのサイト流入にから見ても
非常に重要な要素ですよね。

例えば、『脱毛』のワードにて下記2つのタイトルではどちらをクリックしたいと思いますか?

①完璧・安心脱毛の〇〇クリニック あなたのお悩みを完全サポート!!

②脱毛(渋谷・新宿・池袋・等)なら〇〇クリニック 東京エリアで安全と定評のあるクリニック

↓↓↓↓↓↓

当然:①の方が、気になると思う方の方が多いのでは無いでしょうか。
クリックしてみたい、気になる文言が重要です!!

【総評】
そういった点を現在、googleもクリック率という指標
で判定しているのではないか、と私自身考えています!

つまり、有益なコンテンツの入り口という意味で
非常に重要な施策となっていくであろう。。。。

と想像しています。

それでは!!

by K.


コメント / トラックバック16,278件

  1. cialiOa より:

    viagra or cialis which is more effective buy cialis bangkok obtaining cialis

  2. My partner and I absolutely love your blog and find a lot of your post’s to be
    just what I’m looking for. Do you offer guest writers to write content for
    you? I wouldn’t mind producing a post or elaborating on most of the subjects you write regarding here.
    Again, awesome blog! http://droga5.net/

  3. Hello just wanted to give you a quick heads up. The text in your content seem to be running off the screen in Safari.
    I’m not sure if this is a formatting issue or something to do with internet browser compatibility but I figured
    I’d post to let you know. The style and design look great though!
    Hope you get the issue resolved soon. Cheers http://www.deinformedvoters.org/hydroxychloroquine

  4. I would like to thank you for the efforts you have put in writing this blog.
    I really hope to see the same high-grade blog posts from you in the future as well.

    In fact, your creative writing abilities has encouraged me to get
    my own website now 😉 http://www.deinformedvoters.org/hydroxychloroquine

  5. supreme hoodie より:

    Thanks a lot for providing individuals with such a brilliant possiblity to read in detail from this website. It is often so kind and packed with a great time for me personally and my office mates to search your blog the equivalent of 3 times a week to read the newest things you have. Not to mention, I am also certainly pleased concerning the unbelievable creative concepts you give. Some two facts in this posting are undeniably the very best I’ve had.

  6. I am commenting to make you be aware of what a fine encounter my wife’s girl went through reading through your site. She even learned numerous things, not to mention what it’s like to have a wonderful coaching character to get the mediocre ones smoothly know precisely selected grueling subject areas. You undoubtedly exceeded our own desires. Thanks for giving such good, safe, edifying and as well as fun tips on the topic to Julie.

  7. There’s certainly a lot to find out about this subject.
    I really like all of the points you made. http://droga5.net/

  8. cialiOa より:

    generic cialis ranbaxy buy cialis in ontario cialis fat burner

  9. Good day! I know this is kinda off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form?
    I’m using the same blog platform as yours and I’m having difficulty finding one?
    Thanks a lot! https://herreramedical.org/hydroxychloroquine

  10. Mariovum より:

    ciprofloxacin over the counter cipro online no prescription in the usa – buy cipro

  11. cialiOa より:

    levitra versus cialis versus viagra buy cialis cheap us pharmacy cialis condom

  12. cialiOa より:

    boosting cialis effectiveness buy cialis england chew up cialis

  13. I precisely had to say thanks once more. I’m not certain the things I would have made to happen without the recommendations discussed by you on my topic. It was before a frightful setting in my circumstances, however , witnessing a specialised way you processed the issue took me to leap with gladness. Now i’m happier for the information and as well , pray you really know what a great job that you’re providing teaching others all through a blog. Probably you have never encountered any of us.

  14. lebron 16 より:

    A lot of thanks for all of your efforts on this blog. Kim loves participating in investigations and it is easy to understand why. Most people notice all regarding the powerful tactic you deliver great solutions through your blog and as well increase response from people on the point plus my daughter is certainly discovering a lot of things. Take advantage of the rest of the new year. You’re doing a terrific job.

  15. Howdy! Someone in my Myspace group shared this website with us so I came to check
    it out. I’m definitely enjoying the information. I’m book-marking and will be tweeting
    this to my followers! Terrific blog and brilliant style
    and design. http://hydroxychloroquined.online/

  16. cialiOa より:

    jual cialis cod bandung buy cialis in italy cheap price cialis

  17. cialiOa より:

    prices of cialis buy cialis in usa online cialis prise effet

  18. curry 6 より:

    I wanted to post a quick remark so as to express gratitude to you for the marvelous recommendations you are sharing here. My incredibly long internet search has at the end been paid with brilliant facts and techniques to go over with my visitors. I ‘d suppose that we site visitors actually are unquestionably fortunate to be in a remarkable community with so many brilliant individuals with beneficial advice. I feel very blessed to have discovered your web site and look forward to tons of more fun moments reading here. Thanks a lot again for everything.

  19. cheap jordans より:

    I have to show some thanks to the writer just for bailing me out of this challenge. As a result of browsing through the internet and seeing advice which were not pleasant, I believed my entire life was well over. Being alive devoid of the solutions to the problems you have solved as a result of your entire posting is a serious case, and those that would have in a wrong way affected my entire career if I had not noticed your web site. Your main mastery and kindness in taking care of the whole thing was very helpful. I am not sure what I would’ve done if I had not discovered such a stuff like this. I’m able to now look ahead to my future. Thanks so much for your expert and effective guide. I won’t hesitate to endorse the blog to anybody who should receive guide on this subject matter.

  20. off white より:

    I have to express my gratitude for your kind-heartedness giving support to those people that should have help on this niche. Your real commitment to getting the message all through had been exceptionally valuable and have surely empowered most people just like me to reach their aims. Your own useful suggestions can mean a whole lot a person like me and much more to my office colleagues. Regards; from each one of us.

  21. cialiOa より:

    does masshealth cover cialis buy cialis 50mg cialis cause impotence

コメントをどうぞ

タグクラウド

Google SEO SNS WordPress ニュース 事例 豆知識