SEO Blog
2012.08.21

意外と知られていないOGP(Open Graph Plotocol)

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近年facebookやtwitterの利用者数が大幅に増えてきたことは皆様も感じられていると思います。
ホームページにもfacebookのいいね!や、twitterのつぶやきを載せるホームページが増えてきました。
このソーシャルメディアがどのようにホームページに効果を及ぼすのでしょうか?
今回はfacebookを中心に取り上げて書いていきたいと思います。

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▼いいね!ボタンの効果

例えばこの「いいね!」ボタンをご自身のブログなどに設置し、それを見た人がクリックした場合、ブログとFacebook内の両方で
「○○さんがいいね!と言っています」と表示されます。そして、facebook上でそれを見たフレンドが、続いてブログを訪れます。
たくさんの人にクリックしてもらえれば、それだけホームページのコンバージョンは上がります。

ただここで覚えて頂きたいのだfacebookを設置するのみではもったいないということです。

既にfacebookやtwitterなどのソーシャル時代となっている現状で、SEO上としてもこの状況をうまく取り込めればと
考えている方もいらっしゃるのではないでしょうか?。
今回は世界規模で需要の高いfacebookをホームページのコンバージョン率向上や集客に利用しようとお考えの方や、
既にfacebookのいいね!ボタンを設置の方に是非とも今回の【OGP】は知っておいて頂きたい事項になります。

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▼OGP(Open Graph Plotocol)とは何か?

OGP(Open Graph Plotocol)とはfacebookのいいね!ボタンを押したときにウォールに「ページのタイトル、ページの概要」を説明してくれるもので、OGPを設置していなければウォールにはページのタイトルのみや、サムネイルなどを勝手に設定されせっかくホームページの情報を拡散してもらっても他のユーザーをうまく誘導することが出来ないかもしれません。

OGPを設置していれば、ページタイトル、ページの内容、特にサムネイルを設定できることが大きいと思います。

是非この機会にOGP(Open Graph Plotocol)を導入してみてはいかがでしょうか?

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▼OGPの設置方法

<metaタグに記述を行うだけ>

head~headの間に[meta property=”og:title” content=”株式会社DYM”]と、

記述をして頂くだけで設定ができます。

また例として、”og:title”=ウェブページのタイトル設定としましたが

下記に他の要素の設定用のタグもあるので一緒にご覧ください。

[例]

[og:type]

<meta property=”og:type” content=”company” />
このページが何のページであるか(必須)

[og:image]

<
meta property=”og:image” content=” 画像 ”>

サムネイル(必須)


[og:url]

<meta property="og:url" content="URL">

・URL(必須)


[og:description]

<meta property="og:description" content="ページ概要記述">

・ページ概要


[og:site_name]

<meta property="og:site_name" content="DYM ブログ">

・サイトの名前


[og:email]

<meta property="og:email" content="http://○○○.jp">

連絡先

etc…

<動画や音楽などの属性設定>

例えば動画のオブジェクトを設定するのであれば[”og:video”]と記述をして、動画のタイトルや属性を設定することが出来、音楽だったら[“og:audio”]と記述をすることで曲名、アルバム名など詳細情報をのせることもできます。

またこのほかにも表せれる属性はまだまだあり、
・「Activities」
・「Businesses」
・「Groups」
・「Places」
etc…

などがあります。ご自身のホームページに合っているものをさがしてみてはいかがでしょうか?

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▼まとめ

これからはソーシャルメディアを意識しながらSEO対策を行っていく方がより効果が出てくるのではないでしょうか?
またもちろんですが集客後、直帰されないようサイト自体のコンテンツの充実も合わせてお願いいたします。

ちなみにWordPressにもfacebookのOGP(Open Graph Protocol)を簡単に設定することができます。WordPressをお使いの方は
一度お試しになられてみてはいかがでしょうか?

タグ:


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